creative control's live events arm has produced events for a number of music, film and television partners, including Saddle Creek Records, Sugaroo!, Ole Music Publishing, Vagrant Records, Domino Recording Co., Barsuk Records and the Governments of Canada and New Zealand. creative control is also in its 5th year of spearheading the live music programming for the Government of Canada at the annual SXSW Music and Media Conference, held in Austin, Texas. This year's event drew an estimated 3,000 attendees.